My father Martin started JoMart on April 15, 1946. Six well-known confectionery shops surrounded his first location in Brooklyn. In addition to sweet shops, there was an abundance of appetizing stores selling nuts, fruits and candies. The presence of so much competition should have sent him to another location. In fact that was the reason he and his cousin Joe picked that location. It was a simple, brilliant plan. People from all over New York would come to Franklin Ave to buy chocolates and other confections. He would make it fresher and better than all of them. Sixty years have passed and those other shops are long gone, but our mission hasn’t changed. I am using the same stove and copper kettles to make fresh chocolates and confections.