Leeann Rybakov found herself craving a healthy snack with ingredients she could pronounce with no added sugar. She spent some time experimenting in her small NYC kitchen, and finally figured out the perfect "Nosh". Despite its name, buckwheat is actually gluten free! There is absolutely nothing wheat about this seed, so they took the "e" out of buckwheat... BuckWHAT!? It's a superfood, with super qualities; low in calories, high in protein and fiber, and amazing on the glycemic scale. Buckwheat gives your body what it needs and will keep you feeling full. In addition to buckwheat, all BuckWHAT products are made with only a few natural ingredients and no added sugar!