Coney Island



Founded by candy veteran Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. With aggressive growth plans, IT’SUGAR sees a future where we are all “twenty-something” years old and have access to the pure joy that comes from indulging in a world where life has no rules and the answer is always YES!

IT'SUGAR is a trendy sweets shop that lives at the intersection of attitude and fun. It's a place about joy, taste, color and sound. Sweet and sour, rich and creamy – that's how life should be, and that's how it is at IT'SUGAR.


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10a - 11p10a - 11p10a - 11p10a - 11p10a - 11p10a - 11p10a - 11p